Effective engagement with sales teams or customers is a long-term enterprise. Yet there are plenty of short-term goals to reach along the way. Consider sales cycles. Engaging with and motivating a sales team during a cycle can mean good things for sales reps and great things for your bottom line. Enter the spurt program.
By their nature, spurt or spiff programs are short term events designed to accelerate brand awareness or product sales. A spurt program can run for an entire quarter. It could run for just 2-4 weeks.
Program Purpose and Structure
Turning to spurt programs for sales team/customer engagement is based on the principle of injecting a quick burst of urgency and excitement into a sales cycle. They are great at motivating sales members to reach short term goals by offering a meaningful reward. A spurt program can:
- Increase sales team efforts
- Drive focus to one product area
- Motivate competition
- Inject some fresh incentives into an ongoing rewards program
A good spurt program has a deadline that incentivizes sales team members to go all out until the program ends. In addition, spurt programs should have clear and measurable objectives.
The Right Rewards Make a Difference
One of the keys to successful spurt programs is choosing the right rewards. Within a sales cycle, you are looking to reward participants with things that actually interest them. The rewards themselves should be motivators above and beyond reaching sales goals. If you can personalize rewards, all the better.
Individual travel experiences tend to be motivational for sales team members. The opportunity to get away on a personalized adventure with a loved one adds excitement and purpose. Another option is a points program. At Motivation Excellence, top performers can take advantage of using their points nearly any way they want through our Concierge Shopping Service.
Check Out MaxRewardsYourWay
We believe so much in spurt programs that we’ve designed our MaxRewardsYourWay platform to enhance them. We invite you to learn more about it by checking out the dedicated page we’ve put together on our website.
MaxRewardsYourWay allows companies to create customized reward packages based on goals, budget and item preferences. Rewards can include everything from travel to lifestyle upgrades (think Napa getaways, new fitness accessories or game room tech). Marketing these reward packages is easy. And, it’s a perfect reward option for companies who want low overhead and excellent return on investment.
Lastly, we offer the flexibility to change elements in the package. If one of your participants earns the Kitchen Gadget Upgrade Package but already has the coffee maker included in it, that person can contact our Concierge Shopping Service to swap it for something else.
Different Ways to Run Spurt Programs
Spurt programs are highly flexible and don’t need a lot of prep time to get them launched. There are multiple ways to set up and run a program. Depending on your goals, a short-term incentive program can reward for total volume of sales, quantity of product shipped or the best increase over the last sales cycle. You can reward only a few people or spread out the opportunities so more people are motivated to participate. Rewards can increase as sales levels do. Sell 10 x-ray machines and earn package A. Sell 15 and earn package B, and so on. They can also be a sweepstakes format. It all depends on what you’re trying to achieve.
Regardless of how spurt programs are structured, they represent a fun and exciting way to inject motivation into a sales team and boost your bottom line!
